Yes, we’re experts in helping beverage brands sell product nationwide—on premise, off premise, chain, local, you name it. But our menu of services extends far beyond sales. We are a one-stop-shop supporting emerging beverage brands with a vast array of needs, organized around 3 key silos of expertise:
- Advisory
- Manufacturing
- Distribution & sales
From big-picture strategy to emulsions manufacturing, from shifting regulatory concerns to details like invoicing, transportation, and so much more, our team of experts can help. Pick one service, all, or mix-and-match for an à la carte menu that fits your unique needs and stage:
Advisory
Brand Accelerator: from idea to shelf
Fractional CMO services
– Go-to-market strategies & implementation
– Website design and development
– Content strategy
– Identity
– Etc.
Point-of-sale design & manufacturing
Category insights
Accounting services
– Accounts payable, accounts receivable, etc.
Pricing architecture strategies
– 3-tier, 4-tier, direct, etc.
Legal services
– State-by-state regulatory requirements, labeling guidance, etc.
And more
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Manufacturing
Operations and logistics
Cannabinoid emulsion manufacturer (Farmington Research)
3-rd party FDA laboratory partnerships
– Certificates of Analysis (COAs), etc.
Ingredients and materials sourcing
Nationwide 3rd-party logistics
Nationwide co-packing manufacturing partnerships
– Produce anywhere your brand is sold, reducing costs
Transportation partners
And more
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Distribution
Nationwide 3-tier distribution partnerships
– Tier 1 distributors include Anheuser-Busch, Molson Coors, wine & spirits, etc.
Nationwide on- and off-premise sales
Regional and national HQ retail partnerships
– E.g., Total Wine, Gopuff, Walmart, HEB, 7-Eleven, Spec’s, etc.
Regional and national on-premise chain partnerships
And more
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Our Process
Step 1: Discover
In this earliest stage, our focus is you. (To be fair, that’s always our focus.)
The discovery stage is all about getting on the same page. So we’ll focus on understanding your
- Goals
- Expectations
- History
- Market landscape
- And more…
Step 2: Plan
In the planning stage, we roll up our sleeves and dig in, working with you to determine the approach that will best help you achieve your goals. That might include
- Strategies
- Go-t0-market plans
- Sales forecasts
- Shipment forecasts
- And more
Step 3: Act
The way to get started is to quit talking and begin doing.
walt disney
The Act step is where the rubber meets the road. We’ve designed a great strategy and plan. Now, it’s time to implement that plan with distributors and retailers.
And we’re your boots on the ground.
Step 4: Measure
If the best laid plans don’t get you to your goals…well, they weren’t so well laid after all.
That’s why we don’t just create and implement plans. We circle back and track them once they’ve been in place, to
- Assess progress
- Identify new opportunities
- Make any necessary adjustments
- Implement new approaches
Step 5: Review
Communication is the secret sauce for many successful businesses. And it’s certainly a key to the power of our partnerships. Our communication with you will include:
- Ongoing updates
- Quarterly reviews
- Annual planning
- Goal & forecast updating
Step 6: Partner
Partnerships are one of the greatest and most unique value-adds we bring to our clients. Our vast network of industry partnerships means Emergent clients can easily align with proven
- Wholesalers
- Retailers
- Clearing & shipping companies
- Operations & logistics providers
- Marketing & design experts
- Etc.
