Keith Lacewell

Keith Lacewell is a seasoned professional with over 40 years of experience in the beverage industry. He has held prominent roles in renowned global companies such as Anheuser-Busch, Brown-Forman Beverage Company, Snapple Beverage Group, and Cadbury Schweppes. Additionally, Keith has actively contributed to multiple startup ventures, including Marathon Imports, Winery Exchange, Lacewell Global Marketing and Importing, L&L Imports, and Hengwei Battery USA. He has excelled in sourcing and creating private-label offerings in beer, wine, spirits, and batteries for major retailers worldwide, including in the UK, China, Japan, Europe, Mexico, and Central and South America, showcasing his expertise and versatility in product development and market expansion. Keith currently resides in Rogers, Arkansas, and in his free time enjoys boating, time at the beach, hiking in the Ozarks, and spending time with his wife, two sons, and his dog.